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CVS HEALTH CASE STUDY
A group case study evaluating the decision of CVS Health to pull cigarettes and tobacoo products from its shelves and the implications it had on public reputation and brand image.
THE PROUD WHOPPER CASE STUDY
A group case study evaluating the effectiveness of the Burger King Proud Whopper campaign that took place July 2014.
FOLLOW THE BEAT - AMERICAN HEART ASSOCIATION CAMPAIGN
For a course, I worked alongside four other partners to successfully plan and present a campaign to promote heart health awareness in the Greater Milwaukee Area.
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